Tag: brand journalism

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SMEs and Inbound Marketing: Turning Expertise into Opportunity

SMEs use inbound marketing to showcase unique expertise, attracting valuable opportunities and visibility.

Lead Scoring and AI Magazines: Measuring Engagement Beyond Clicks

Explore how AI-powered magazines improve lead scoring by analyzing rich behavioral signals—such as content interaction, time spent, and depth of engagement—to go far beyond basic click metrics.

AI-Driven Lead Generation: How Automation is Changing Inbound Marketing

Scopri come l'AI sta rivoluzionando la lead generation ottimizzando targeting, personalizzazione e nurturing nel marketing inbound.

The Corporate Magazine as an Employer Branding and Talent Acquisition Tool

Discover how The Corporate Magazine leverages digital publishing to attract talent and communicate company values, strengthening its employer brand.
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